SMSC\'s MOST® Infotainment Netzwerk jetzt auch im neuen Audi A1

Freie-PresseMitteilungen.de: Karlsruhe - 14. Juni 2010 - SMSC, einer der führenden Halbleiter-Anbieter von Smart Mixed-Signal Connectivity? Lösungen, gibt bekannt, dass die Netzwerktechnologie Media Oriented Systems Transport (MOST) als Teil des Infotainmentsystems im neuen Audi A1 eingesetzt wird. Derzeit ist MOST weltweit in über 95 Fahrzeugmodellen im Serieneinsatz.

"Audi hat als einer der ersten Automobil-Hersteller weltweit MOST eingesetzt; zuerst in seinem Premium-Segment, dann in den Mittelklasse-Modellen. Dabei spielte Audi immer eine aktive Rolle beim Vorantreiben der Technologie und deren Standardisierung" sagte Dr. Christian Thiel, Vice-President und Leiter des Geschäftsbereichs Automotive Information Systems bei SMSC. "Dass Audi nun auch den neuen A1 mit MOST ausstattet, bestätigt noch einmal die hervorragende Skalierbarkeit der MOST® Technologie auf eine gesamte Fahrzeugmodellpalette, insbesondere auch auf das Einsteiger-Segment, und zwar hinsichtlich Systemfunktionen und -eigenschaften bei gleichzeitigem Erhalt der Leistungsvorteile von MOST, der Flexibilität sowie Qualität und Robustheit.

MOST ermöglicht anspruchsvolles Infotainment im Fahrzeug durch Vernetzung aller im Auto verteilten Multimedia-Komponenten. Beispielsweise können CD-Wechsler, Radio, GPS, Mobiltelefon und DVD-Spieler digitale Signale in dieses effiziente Ring-Netzwerk einspeisen. Diese Daten werden potential- und störungsfrei an Verstärker weitergeleitet.

About SMSC"s Automotive Product Line
SMSC"s Automotive Information Systems is a supplier of TrueAutö infotainment and information semiconductor solutions to major automakers, including Audi, BMW, Daimler, Hyundai/Kia, Jaguar, Land Rover, Porsche, Toyota and Volvo. SMSC is a founding member of the MOST Cooperation, a cooperative of automakers, automotive systems architects and manufacturers and key components suppliers working to extend and refine the MOST® standard for the evolving requirements of automotive multimedia networking. Additional information is available at www.smsc-ais.com.

About SMSC
SMSC is a leading developer of Smart Mixed-Signal Connectivity? solutions. SMSC employs a unique systems level approach that incorporates a broad set of technologies and intellectual property to deliver differentiating products to its customers. The company is focused on delivering connectivity solutions that enable the proliferation of data in personal computers, automobiles, portable consumer devices and other applications. SMSC"s feature-rich products drive a number of industry standards and include USB, MOST® automotive networking, Kleer® wireless audio, embedded system control and analog solutions, including thermal management and RightTouch? capacitive sensing. SMSC is headquartered in New York and has offices and research facilities in North America, Asia, Europe and India. Additional information is available at www.smsc.com.

###
Forward Looking Statements
Except for historical information contained herein, the matters discussed in this announcement are forward-looking statements about expected future events and financial and operating results that involve risks and uncertainties. These uncertainties may cause our actual future results to be materially different from those discussed in forward-looking statements. Our risks and uncertainties include the timely development and market acceptance of new products; the impact of competitive products and pricing; our ability to procure capacity from our suppliers and the timely performance of their obligations, commodity prices, interest rates and foreign exchange, potential investment losses as a result of liquidity conditions, the effects of changing economic and political conditions in the market domestically and internationally and on our customers; our relationships with and dependence on customers and growth rates in the personal computer, consumer electronics and embedded and automotive markets and within our sales channel; changes in customer order patterns, including order cancellations or reduced bookings; the effects of tariff, import and currency regulation; potential or actual litigation; and excess or obsolete inventory and variations in inventory valuation, among others. In addition, SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand.

Our forward looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations and may not reflect the potential impact of any future acquisitions, mergers or divestitures. All forward-looking statements speak only as of the date hereof and are based upon the information available to SMSC at this time. Such statements are subject to change, and the Company does not undertake to update such statements, except to the extent required under applicable law and regulation. These and other risks and uncertainties, including potential liability resulting from pending or future litigation, are detailed from time to time in the Company's reports filed with the SEC. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Other Factors That May Affect Future Operating Results" or "Risk Factors" for a more complete discussion of these and other risks and uncertainties.

SMSC, MOST and Kleer are registered trademarks and Smart Mixed-Signal Connectivity, TrueAuto and RightTouch are trademarks of Standard Microsystems Corporation.
SMSC
George Greulich
Bannwaldallee 48
76185 Karlsruhe
0721 625 37 0

http://smsc-ais.com

Pressekontakt:
ahlendorf hueggenberg gbr
Mandy Ahlendorf
Maximilianstraße 8
82319
Starnberg
presse@hueggenberg.com
+49815155500911
http://hueggenberg.com

Veröffentlicht von >> PR-Gateway << auf Freie-PresseMitteilungen.de

Karlsruhe - 14. Juni 2010 - SMSC, einer der führenden Halbleiter-Anbieter von Smart Mixed-Signal Connectivity? Lösungen, gibt bekannt, dass die Netzwerktechnologie Media Oriented Systems Transport (MOST) als Teil des Infotainmentsystems im neuen Audi A1 eingesetzt wird. Derzeit ist MOST weltweit in über 95 Fahrzeugmodellen im Serieneinsatz.

"Audi hat als einer der ersten Automobil-Hersteller weltweit MOST eingesetzt; zuerst in seinem Premium-Segment, dann in den Mittelklasse-Modellen. Dabei spielte Audi immer eine aktive Rolle beim Vorantreiben der Technologie und deren Standardisierung" sagte Dr. Christian Thiel, Vice-President und Leiter des Geschäftsbereichs Automotive Information Systems bei SMSC. "Dass Audi nun auch den neuen A1 mit MOST ausstattet, bestätigt noch einmal die hervorragende Skalierbarkeit der MOST® Technologie auf eine gesamte Fahrzeugmodellpalette, insbesondere auch auf das Einsteiger-Segment, und zwar hinsichtlich Systemfunktionen und -eigenschaften bei gleichzeitigem Erhalt der Leistungsvorteile von MOST, der Flexibilität sowie Qualität und Robustheit.

MOST ermöglicht anspruchsvolles Infotainment im Fahrzeug durch Vernetzung aller im Auto verteilten Multimedia-Komponenten. Beispielsweise können CD-Wechsler, Radio, GPS, Mobiltelefon und DVD-Spieler digitale Signale in dieses effiziente Ring-Netzwerk einspeisen. Diese Daten werden potential- und störungsfrei an Verstärker weitergeleitet.

About SMSC"s Automotive Product Line
SMSC"s Automotive Information Systems is a supplier of TrueAutö infotainment and information semiconductor solutions to major automakers, including Audi, BMW, Daimler, Hyundai/Kia, Jaguar, Land Rover, Porsche, Toyota and Volvo. SMSC is a founding member of the MOST Cooperation, a cooperative of automakers, automotive systems architects and manufacturers and key components suppliers working to extend and refine the MOST® standard for the evolving requirements of automotive multimedia networking. Additional information is available at www.smsc-ais.com.

About SMSC
SMSC is a leading developer of Smart Mixed-Signal Connectivity? solutions. SMSC employs a unique systems level approach that incorporates a broad set of technologies and intellectual property to deliver differentiating products to its customers. The company is focused on delivering connectivity solutions that enable the proliferation of data in personal computers, automobiles, portable consumer devices and other applications. SMSC"s feature-rich products drive a number of industry standards and include USB, MOST® automotive networking, Kleer® wireless audio, embedded system control and analog solutions, including thermal management and RightTouch? capacitive sensing. SMSC is headquartered in New York and has offices and research facilities in North America, Asia, Europe and India. Additional information is available at www.smsc.com.

###
Forward Looking Statements
Except for historical information contained herein, the matters discussed in this announcement are forward-looking statements about expected future events and financial and operating results that involve risks and uncertainties. These uncertainties may cause our actual future results to be materially different from those discussed in forward-looking statements. Our risks and uncertainties include the timely development and market acceptance of new products; the impact of competitive products and pricing; our ability to procure capacity from our suppliers and the timely performance of their obligations, commodity prices, interest rates and foreign exchange, potential investment losses as a result of liquidity conditions, the effects of changing economic and political conditions in the market domestically and internationally and on our customers; our relationships with and dependence on customers and growth rates in the personal computer, consumer electronics and embedded and automotive markets and within our sales channel; changes in customer order patterns, including order cancellations or reduced bookings; the effects of tariff, import and currency regulation; potential or actual litigation; and excess or obsolete inventory and variations in inventory valuation, among others. In addition, SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand.

Our forward looking statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations and may not reflect the potential impact of any future acquisitions, mergers or divestitures. All forward-looking statements speak only as of the date hereof and are based upon the information available to SMSC at this time. Such statements are subject to change, and the Company does not undertake to update such statements, except to the extent required under applicable law and regulation. These and other risks and uncertainties, including potential liability resulting from pending or future litigation, are detailed from time to time in the Company's reports filed with the SEC. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Other Factors That May Affect Future Operating Results" or "Risk Factors" for a more complete discussion of these and other risks and uncertainties.

SMSC, MOST and Kleer are registered trademarks and Smart Mixed-Signal Connectivity, TrueAuto and RightTouch are trademarks of Standard Microsystems Corporation.
SMSC
George Greulich
Bannwaldallee 48
76185 Karlsruhe
0721 625 37 0

http://smsc-ais.com

Pressekontakt:
ahlendorf hueggenberg gbr
Mandy Ahlendorf
Maximilianstraße 8
82319
Starnberg
presse@hueggenberg.com
+49815155500911
http://hueggenberg.com

Veröffentlicht von >> PR-Gateway << auf Freie-PresseMitteilungen.de

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